03 July 2019

CAMP JEEP® 2019 HOSTS THE EUROPEAN PREVIEW OF THE NEW JEEP GLADIATOR

  • Camp Jeep® will take place in San Martino di Castrozza, Italy, from July 12 - 14
  • Annual event is the largest in the Jeep® Owners Group (J.O.G.) calendar
  • This year's event will be the most sustainable Camp Jeep ever: all the logs used for the set up come from the woods that surround the Camp Jeep venue
  • Visitors at Camp Jeep will have a first chance to get up close to the new Jeep Gladiator

Camp Jeep® 2019, the largest annual event in the Jeep Owners' Group (J.O.G) calendar, will open to the public on 12 - 14 July, serving up a thrilling brand experience in authentic, pure Jeep style.  The event will be held in the heart of the Dolomites region, in the town of San Martino di Castrozza, attracting more than 1,200 Jeep enthusiasts and will feature over 700 vehicles.

The three-day program will be a celebration of freedom, passion and adventure and the opportunity to experience the extraordinary off-road capability of the iconic Jeep Wrangler, and to put the entire Jeep range through its paces, on the challenging mountain trails of the majestic Dolomites. More than 40km of trails will be available for visitors to test Jeep models and put their own off-road skills to the test alongside expert Jeep Academy drivers, learning some extreme tricks along the way.

It will be also an edition also dedicated to local sustainability, as all the wood used for the set up and to build the obstacles on the off-road trails comes from the forests that surround the Camp Jeep venue. These are the so-called "Schianti", which are the trees that collapsed during last October's storms in the Trentino Alto Adige region. They needed to be removed and disposed of to allow for reforestation of the area.

Fans of the brand and Jeep Owners Group (JOG) members from across Europe will also have a first chance to get up close to the new Jeep Gladiator, the most capable mid-size truck ever, which will also feature a unique customisation created for the occasion by Mopar®. First revealed to the world at the Los Angeles Motor Show in late 2018, the new Jeep Gladiator marks the return of the brand to the pick-up truck segment after 27 years. As the ultimate vehicle for any outdoor adventure, the new Jeep pick-up will be launched across the EMEA Region (Europe, Middle East and Africa) next year.

Another major feature at Camp Jeep will be the new Jeep Wrangler 1941 designed by Mopar. Camp Jeep will mark the commercial launch of this model three months after its global reveal at the Geneva Motor Show. Displayed in the Mopar corner, the vehicle is a 4WD model with a 100% street legal outfit, fitted with Jeep Performance Parts capable of enhancing its undisputed off-road capability. A two-inch suspension lift kit, optional snorkel, performance rock rails, black door sill guards, black fuel door and all-weather mats add to the specific configuration of this model.

The hardcore configuration is completed by a 1941 bonnet decal that commemorates an important year for the Jeep brand: the introduction of the Willys, also represented on other details of the vehicle such as the wheels, gear knob and tailgate table. The vehicle is also enhanced with other authentic accessories selected from the range of over 200 Jeep Wrangler options, which include the Seven-Slot front grille, mudguards, off-road lights and matt black mirror.

The dedicated Mopar area will feature displays of two different Jeep Wrangler 1941 - one based on the off-road specialist Rubicon trim with two-door configuration, equipped with a 2.2-litre, 200hp diesel engine and sporting a Hella Yella Clear Coat exterior with black Mesh Sunbonnet and the other based on the 4-doors Sahara trim with Ocean Blue Metallic Clear Coat exterior and hard top. The latter is also powered by the 2.2-litre 200hp diesel engine.

A vast array of Authentic Accessories, powered by Mopar, for the new Wrangler 1941 will be displayed in the Mopar corner as well as selection of new Mopar merchandise; the latter will be on sale during the event for those who wish to take a souvenir home.

The Jeep brand continues to evolve, to perfect the technical skills of its SUV range and expand in new territories, while contributing to the most award-winning range of all time and remaining faithful to its tradition and uniqueness. All fans will be able to retrace the stages of a long, glorious history including some examples of the lineage of tough, dependable Jeep pick-up trucks that were predecessors to Gladiator in the Museum Area.

On display will be: The 1978 Jeep Cherokee Chief "Levis", a special Cherokee resulting from the memorable collaboration with Levi Strauss from 1975 to 1978; the 1970 Jeep CJ5 "Renegade I", a special trim offered on the CJ5 and CJ7 models until 1986 which marks the first appearance of the name "Renegade" in Jeep's history; the 1978 Jeep CJ7 "Golden Eagle", a CJ7 model launched in the same year as the original Renegade; the 1963 Jeep J300 "Gladiator Thriftside" and 1967 Jeep J3000 "Gladiator Thriftside" which saw the first introduction of the Gladiator nameplate and featured a conventional body on frame pickup design derived from the Jeep Wagoneer four-wheel-drive station wagon and automatic transmission for the first time ever on a four-wheel-drive pick-up; the 1967 Jeep Super Wagoneer, the first four-wheel-drive vehicle with automatic transmission and the forerunner of the current luxury SUVs and the 1973 Jeep CJ5 "Super Jeep" a special CJ-5 model produced in limited numbers and highly sought after by collectors.

The Camp Jeep programme will include shows, barbecues, outdoors sports, activities for children, Ferris wheel, live music and, on Sunday, a Closing Parade will end the three-day program dedicated to off-road driving.

The link to register and take part in the 2019 of Camp Jeep programme is available at www.jeep.co.uk/jeep-life/camp-jeep-2019.

ENDS

More information on the Jeep range, visit www.jeep.co.uk

For further information please contact:

Kate Saxton, Public Relations Director

Krystyna Perry, Public Relations Manager

FIAT Chrysler Automobiles UK Ltd
Tel: 01753 511431
Fax: 01753 516871

E-mail addresses:

kate.saxton@fcagroup.com / krystyna.perry@fcagroup.com

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