09 September 2019

BROWN SAUCE IS THE DADDY AND RED SAUCE PLAYS KETCH-UP AS FIAT PROFESSIONAL SAVES THE NATION’S BACON

  • Fiat Professional finds the answer to the question that every tradesperson wants to know
  • Brown sauce is the nation's favourite companion for a bacon butty
  • Survey of van drivers delivers important sauce material to analysts

The response to one of life's previously unanswered questions has finally been uncovered thanks to a 'crowd-saucing' campaign by Fiat Professional.

The company surveyed hundreds of van drivers to find out which sauce was the most popular companion to a bacon sandwich ahead of a hard day's graft, and brown was crowned the nation's fruity favourite, leaving red sauce playing ketch-up...

According to the survey data, 40% of van drivers said brown sauce was the daddy, while 37.5% rated tomato sauce as their condiment of choice. A further 22.5% of respondents bottled it, saying they preferred their bacon with no sauce at all.

But younger drivers relish the red stuff, with ketchup streaking ahead among those under the age of 30, leaving brown sauce in its wake. 48% of those under 30 said red was best, with only 30% favouring the traditional brown alternative.

The no-sauce option was more popular among female drivers, with 30% saying they liked their bacon without compared to just 19% of male drivers. Of female van drivers surveyed, 36% preferred brown sauce and 34% preferred red.

Richard Chamberlain, Country Manager from Fiat Professional said: "Many van drivers like to start their day with a traditional bacon butty, so we've made life easier for the transport cafes and roadside traders that fuel the nation's tradespeople by finding an answer to a question that has divided the nation for years.

"Brown sauce is king, but only by the smallest of margins - though with younger drivers favouring red, it could be that the bottle gets tipped the other way in the not-too-distant future."

Fiat Professional is the commercial vehicle arm of FCA and has four core models in the UK - Fiorino, Doblo, Talento and Ducato - along with a range of approved conversions.

For more information on the entire Fiat Professional range, visit www.fiatprofessional.co.uk

Click here to view video

- ENDS -

Note to editors:
Survey carried out by Fiat professional of 1,000 van drivers between August 21-22, 2019. All respondents based in the UK and drive vans professionally.

FIAT Professional UK Press Office Contacts:
Kate Saxton - PR Director +44 (0) 1753 519592 kate.saxton@fcagroup.com
Justin Westnedge - Press Relations Manager +44 (0) 1753 519551 justin.westnedge@fcagroup.com

Latest Videos

Advanced Search

Search...

From
To
Search

Images


Download

Related images


File Attachments


Links